VERVULD – Lead Digitaal | Sport Platform

Are you our next allround Lead Digital Marketeer?

Do you have the drive and ambition to take the fastest growing sports booking platform in the Netherlands to the next level? Do you know how to get first time customers and turn them into ambassadors of Champ with your talent and experience as a Marketer? Do you enjoy being responsible for all communication from acquisition to retention and do you want to play ball in a fast-growing start-up in sports, then Champ is the place to be!

Nice to meet you! We are Champ.
Champ operates the largest booking platform for sport activities in the Netherlands. We want to play a huge role in people’s lives by inspiring, motivating and helping them to search, find and book their preferred sport experience, with no strings attached! Champ truly is a disrupter offering a new product into new markets, so communication is crucial. Champ works with a huge number of distribution partners such as Google, Jumbo Supermarkets, Decathlon and is the publisher of the Sport Gift Card, available in 2.800 stores and large retail campaigns. Can you take one for the team and are you eager to get your hands dirty? Then we would like to talk to you!

What will you be doing?
As the lead digital Marketer at Champ, you have plenty of room to innovate and pioneer. In this role get the mandate and freedom to make important decisions. We established exposure towards millions of potential customers through our partners and need to convert these into customers. Next to this, you are in control of growing the size and value of our customer base by creating satisfied customers and retaining them using all available channels. We are at the starting point of our next phase of massive growth and therefore you will be developing strategy, roadmap and operating plans for our data-driven CRM programs for the Netherlands, as well future countries such as Germany. You will create the best-in-class practices to ensure our users become our greatest advocates. And best of all: you are killing it in execution and data analytics to define your next move, according to our mantra: experiment, validate, stop or scale.

We keep it simple!
Your position in the team is that you:
? Create additional exposure for the campaigns with our partners;
? Set up acquisition campaigns for traffic towards Champ.nl
? Increase the CLV of our active customers;
? Reactivate our customers who (might) churn;
? Activate our non-active users with great retention tactics
? Create brand ambassadors and advocacy with our users.

You thrive when working on:
? Driving traffic through SEO optimisation, SEA, Social Paid & Display;
? Creating insights in the complete pirate metrics (AAARRR);
? Life cycle management strategy, tactics and execution;
? Customer journey strategy and product experience;
? Communication to and with our users.

From our office, located in an old garage in Utrecht, you will have 10 enthusiastic and driven teammates, with whom you work closely together. You will working on all aspects of digital marketing with the support of lead agencies in the Netherlands which you handle. Your direct team consists of 3 members which you manage, but this will grow in time.

You have a passion for sports and you think Champ is the solution that you want to use yourself. We are looking for:
? 3-6 years of experience in developing and executing digital marketing strategies and tactics;
?Extensive experience in managing different aspects of the Pirate metrics and tooling in scale-ups and/or a high growth environment;
? Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to challenges;
? Always goes for the win and is an active participant in the Champ management team;
? Doesn’t wait for others to take the lead, you get the ball rolling.