In a world where hearing protection is essential for health and well-being, Alpine Hearing Protection plays a crucial role Making healthy hearing accessible to everyone. With a strong commitment to innovation, comfort, and quality, Alpine develops premium hearing protection solutions for a wide range of applications. As a leading brand in the industry, Alpine offers specialized products for musicians, motorcyclists, festival-goers, children, and professionals exposed to high noise levels. Our team of experts continuously pushes the boundaries of technology to create high-quality, user-friendly solutions that enhance everyday life. With a presence in over 65 countries, Alpine is dedicated to protecting hearing worldwide—because sound is precious.
’Taking care of your ears should be as simple as brushing your teeth. Our goal is to set new standards for hearing protection, ensuring a better sound experience for everyone.’’
– Arthur van Keeken, Chief Executive Officer
About Alpine as a company
Alpine Hearing Protection is a leading global brand specializing in high-quality hearing protection solutions. Alpine was founded in 1994 by Bert van Beek, his daughter Lisette, and Peter de Roode. With Bert’s experience in hearing protection and the marketing background of Peter and Lisette, they set out on a mission to raise awareness about hearing damage. With a strong commitment to innovation, comfort, and safety, Alpine develops premium products that cater to a wide range of industries and consumer needs. From musicians and motorcyclists to festival-goers, children, and professionals exposed to high noise levels, Alpine provides tailored solutions to protect hearing without compromising sound experience.
Alpine’s extensive product portfolio includes award-winning hearing protectors such as the Alpine PartyPlug, MotoSafe, SleepDeep, and MusicSafe, each designed to offer maximum comfort and effective noise reduction. The brand has built a strong reputation for quality and reliability, earning recognition and certifications from leading safety organizations.
With a dedicated team of specialists, Alpine continuously pushes the boundaries of technology, focusing on research-driven product development and customer-centric design. Their mission is making healthy hearing accessible to everyone, and they won’t rest until hearing protection becomes second nature. By making next-level hearing protection available for every situation and every type of ear, we are building a new generation of healthy hearing.
Operating in over 65 countries, Alpine has a strong international presence, with products available through online marketplaces (such as Amazon and Bol.com), specialty retailers, and major distributors. The company is focused on global expansion, aiming to strengthen its position as a leader in hearing protection while continuing to grow in new markets. Alpine is also enhancing its direct-to-consumer experience through its own webshop, backed by an innovative lab dedicated to product development. The company fosters a dynamic and collaborative culture that drives continuous improvement. With key leaders like Maurice Barten (formerly of Jumbo) and Arthur van Keeken (from Nestlé), Alpine is powered by top-tier talent committed to achieving long-term growth and success.
About the role: E-commerce manager
Alpine is looking for an ambitious E-commerce manager to join their dynamic digital team and help drive the growth of their e-commerce platform. This role will play a pivotal part in optimizing their digital flagship store and driving commercial success through hands-on management, continuous improvements, and a deep understanding of the e-commerce formula.
As the E-commerce manager, you will be the main driver of performance for Alpine’s webshop. This includes overseeing the customer journey, optimizing conversion rates, increasing average order value (AOV), and implementing strategies for upselling and cross-selling. The ideal candidate will need to be a pioneer, someone who doesn’t mind getting hands-on and solving problems immediately. The role requires a leader who can directly manage a team of three—a Customer Journey Marketer, a Webshop Manager, and an intern—while also guiding and collaborating with the online marketing team without direct hierarchical control. You will work alongside various departments, including online marketing, and campaign teams to drive traffic and ensure the webshop converts at its best. The tasks and responsibilities listed:
- Ownership of webshop performance: Manage and optimize the webshop to increase traffic, conversion rates, and AOV.
- Customer journey optimization: Work closely with specialists in CRO, UX, and customer journey to improve the overall customer experience, ensuring maximum conversion.
- Strategy & execution: Develop and implement strategies to boost webshop sales by making the right adjustments, such as cross-sell and upsell tactics.
- Collaboration with cross-functional teams: Work closely with performance marketing to ensure effective social advertising, optimize landing pages, and drive traffic.
- Hands-on problem-solving: Take responsibility for resolving issues quickly, implementing solutions, and ensuring better webshop performance every day.
- Data-driven decision making: Use analytics and data to inform decisions, monitor KPIs, and ensure that the right changes are made to drive growth.
- Leadership in a non-hierarchical environment: Even without formal direct reports, the E-commerce manager will be responsible for leading and coordinating efforts across the business, guiding junior team members, and ensuring alignment on goals.
What are we looking for in you as an E-commerce manager?
- Proven e-commerce experience: You have 3 to 8 years of experience in managing and optimizing webshops, with expertise in driving e-commerce growth, conversion rate optimization (CRO), and enhancing customer journeys.
- Results-driven mindset: You are a results-oriented professional with a data-driven approach to making decisions. You have the skills to identify key opportunities and implement strategies that improve webshop performance and drive revenue growth.
- Hands-on leadership: You demonstrate strong leadership skills, able to guide junior team members, and collaborate effectively with cross-functional teams, such as performance marketing and UX specialists, to ensure smooth execution and growth.
What does Alpine offer you as an E-commerce manager?
- A salary dependent on knowledge and experience, up to €83.700 a year.
- Good opportunities for personal development and training budget.
- Be part of a fantastic, ambitious team with many annual outings, such as a sailing trip, company overnight, Christmas party and more.
- Free tickets for the many great races and festivals where Alpine is present.
- Free lunch twice a week at the office.
- Weekly free company workout
